Research on legal regulation of differentiated pricing of algorithm data

With the rapid development of China's Internet platform economy and the massive increase of Internet users, algorithmic differentiated pricing is coming into the public's view. "Big data slavish" is the first negative description of algorithmic differential pricing. Whether consumers or news practitioners, they have found it difficult to describe this behavior as "fraud" and "differential pricing" after they found that Internet manufacturers used algorithms to implement differential pricing. The legal issue of algorithmic differential pricing lies in the extensive and mandatory collection of consumer personal information using algorithms, which makes algorithmic differential pricing different from the common price differences in the market and the monopolistic differential pricing that economic law needs to regulate. Without restrictions on algorithmic differentiated pricing, consumers' personal privacy will not be guaranteed, Internet enterprise monopoly will be more likely to occur, and the development of the market economy will be hindered. The harm caused to consumers and the sense of injustice generated during consumer transactions cannot be resolved.