How do family firms ensure green-innovative work behavior? An underlying mechanism and a boundary condition

Purpose Drawing on insights from social exchange theory, this study aims to investigate the underlying mechanisms linking green inclusive leadership (GIL) and green innovative work behavior (GIWB). Design/methodology/approach The methodology uses partial least square structural equation modeling to analyze responses from 310 participants using SMARTPLS 4.1. Data were gathered from family-owned textile companies located in an emerging market. Findings The empirical results confirm corporate social responsibility (CSR) as a mediator in the relationship between GIL and GIWB. The study also reveals that green self-efficacy (GSE) moderates the indirect impact of inclusive green leadership and GIWB through CSR. Originality/value This study contributes valuable insights into environmental management within organizations through the theoretical lenses of social exchange and social identity theories. Contextually, it contributed by collecting unique data from family-owned textile mills located in developing economies. Finally, no previous study has examined the moderating role of GSE in an emerging market setting.