Reputation for Privacy

This paper studies whether firms’ reputation consideration can serve as a commitment device for privacy protection in a long-run game when consumers have imperfect monitoring technology.

Authors

Yunfei Yao (ORCID: https://orcid.org/0000-0001-9831-5083)

Institutions

Chinese University of Hong Kong (HK)

Publication Details

Journal: Marketing Science
Published: 2025-04-16
DOI: https://doi.org/10.1287/mksc.2024.1006
Citations: 1
Primary Topic: Privacy, Security, and Data Protection
Type: article
Field-Weighted Citation Impact: 4.20

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article

Reputation for Privacy

Yunfei Yao

Apr 16, 2025

1 citations

Marketing Science

Privacy, Security, and Data Protection

4.20

article

Reputation for Privacy

Yunfei Yao

April 16, 2025article en

1 citations

Abstract

This paper studies whether firms’ reputation consideration can serve as a commitment device for privacy protection in a long-run game when consumers have imperfect monitoring technology.

Marketing ScienceVol. 44(5)

Chinese University of Hong Kong (HK)

Openalex Percentile: Top 9%

Privacy, Security, and Data Protection

4.20

DOI Source OpenAlex

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Reputation for Privacy — Yunfei Yao · Marketing Science (2025) | TGRS Research Map | TGRS