Assessing the Impact of Indonesia's Personal Data Protection Law on E-commerce Consumer Rights

This study seeks to examine the implications of Personal Data Protection Law (PDP) 27 on consumer rights in the Indonesian e-commerce sector through a comparison with the General Data Protection Regulation (GDPR) of the European Union. In this research, we carried out a doctrinal legal analysis method that examined consumer protection laws between Indonesia and the EU in line with e-commerce. The research showed that similar to GDPR standards, PDP 27 gives importance to individual consent, access to personal data as well as data security, giving power to consumers and trust in digital transactions. Nevertheless, its effectiveness is hindered by administrative conflicts with constitutional principles and challenges faced in practical implementation. Nonetheless, despite these challenges, implementing PDP 27 guarantees comprehensive consumer protection for better consumer rights and company performance improvement. Therefore, the researchers argue that this paper suggests that policymakers, regulators, and stakeholders need to combine their efforts to achieve efficient implantation and enforcement of PDP 27. By overcoming obstacles within it and seizing opportunities available; Indonesia could become a global role model for the secure handling of information promoting innovation as well as trust towards digitalized economies.