Metaheuristics for Automating Performance Measurement in Management

The “metaverse” is a novel concept that imagines a fully immersive virtual world where users can interact, communicate, and conduct business. The “metaverse” is an idea that represents the most immersive type of virtual world, one in which we can interact and exchange information with others or do business. However, with the further development of and wider applications for the metaverse, its effects on both corporate culture and communication are expected to be increasingly felt. A: This is a research project to explore how the metaverse affects corporate communication and culture. From the literature review, it can be seen that the metaverse will change how businesses operate-it not only creates new remote work and virtual gatherings, but also encourages greater social engagement; teamwork; and communication. These findings are supported by a second study, which showed that the metaverse improved working culture and communication. These results imply that if companies are to achieve maximum value from the metaverse opportunities, they will need to actively prepare for some of these changes.

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Publication Details

Published
2025-02-13
DOI
https://doi.org/10.1109/ic363308.2025.10956175
Primary Topic
Digital Transformation in Industry
Type
article
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article

Metaheuristics for Automating Performance Measurement in Management

S. Paramasamy, R. Mahalakshmi, Haider Alabdeli, A. Mounika Rajeswari et al.
Digital Transformation in Industry
article

Metaheuristics for Automating Performance Measurement in Management

S. Paramasamy, R. Mahalakshmi, Haider Alabdeli, A. Mounika Rajeswari, Yadala Kamala Raju, B. R. Supreeth
article en

Abstract

The “metaverse” is a novel concept that imagines a fully immersive virtual world where users can interact, communicate, and conduct business. The “metaverse” is an idea that represents the most immersive type of virtual world, one in which we can interact and exchange information with others or do business. However, with the further development of and wider applications for the metaverse, its effects on both corporate culture and communication are expected to be increasingly felt. A: This is a research project to explore how the metaverse affects corporate communication and culture. From the literature review, it can be seen that the metaverse will change how businesses operate-it not only creates new remote work and virtual gatherings, but also encourages greater social engagement; teamwork; and communication. These findings are supported by a second study, which showed that the metaverse improved working culture and communication. These results imply that if companies are to achieve maximum value from the metaverse opportunities, they will need to actively prepare for some of these changes.

Iraqi University (IQ), CMR University (IN), Saveetha University (IN)
Openalex Percentile: Top 90%
Digital Transformation in Industry
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