Exploring Consumers’ Purchase Intention on Energy effective Home Appliances

People's propensity or desire to purchase home appliances that are made to consume as little energy as possible. Concerns about the environment, resource conservation, and lowering carbon footprints make it imperative that consumers purchase home appliances. Using efficient energy appliances reduces the effects of climate change, promotes energy conservation, and is consistent with sustainable living. It is vital for both individual households and the larger social energy environment because it handles rising energy bills and improves energy security. To determine customer preferences, awareness, and barriers, traditional techniques use surveys, interviews, and observational studies. Crucial elements impacting purchase intentions have been identified through the use of statistical approaches like regression analysis. These methods could also be shallow in their comprehension of the underlying motives that influence the decisions made by customers. This study uses the Theory of Planned Behaviour (TPB), a structural equation modelling (SEM) paradigm, to address these issues. By combining psychological concepts including attitudes, subjective standards, and apparent behavioural control, the TPB offers a explanation of how consumers choose energy effective home equipment. When compared to previous models, the proposed TFB model fit better (CFI=0.992, RMSEA=0.023), demonstrating its effectiveness in describing customers' intents to purchase energy effective home equipment.