The Factors Influencing Green IT Adoption in IT organizations in SriLanka

The increasing emphasis on environmental sustainability has driven the adoption of Green IT practices across organizations worldwide. This study investigates the adoption of Green IT in IT organizations in Sri Lanka, focusing on the key factors influencing sustainable IT practices. With growing pressure for eco-friendly initiatives, the research aims to identify the drivers and barriers that shape Green IT adoption in Sri Lanka’s IT sector. The objectives include analyzing critical factors, developing a conceptual framework, and offering actionable recommendations to promote Green IT practices. A comprehensive literature review identified several key factors affecting Green IT adoption, including cost re duction, government regulations, awareness, IT infrastructure, and top management support. These factors were validated through expert consultation and integrated into a conceptual framework. Findings revealed that cost reduction and IT infrastructure have significant positive impacts on Green IT adoption, while awareness and top management support also positively influence adoption, but to a lesser extent. Surprisingly, government regulations were found to have a limited role, pointing to gaps in policy enforcement and institutional support. These findings highlight the need for aligning organizational strategies with sustainability goals and leveraging management support and infrastructure to foster Green IT adoption. The findings offer a road map for future research to build on this study and provide actionable strategies for aligning organizational goals with sustainability objectives. This research advances the state of the art by addressing a timely and challenging problem, offering both theoretical contributions and practical insights for fostering Green IT adoption in Sri Lanka’s IT sector and beyond.