INTERNATIONAL STRATEGIES OF EXPORT-IMPORT ACTIVITY OF AN ENTERPRISE: EXPERIENCE FOR THE NATIONAL ECONOMY

The issue of developing export-import strategies and the possibility of their use in the national economy has been studied. It is substantiated that enterprises engaged in export-import activities offer foreign manufacturers a unique opportunity to go beyond local borders, allowing enterprises to enter a huge global market. It has been proven that the expansion of exports contributes to the activation of international trade, and, accordingly, ensures a positive trade balance, which directly affects the stability of the national economy. Attention is focused on the fact that Ukraine’s entry into the world economy is carried out thanks to the development of exportimport activities of enterprises. Considering this, one of the main strategies of enterprises in modern socio-economic conditions is the strategy of developing their export-import activities. It has been determined that when companies enter international markets, they face complex regulations, cultural characteristics and economic risks. Export and import strategies play a key role in meeting these challenges and taking advantage of global opportunities. It is well-founded that the process of creating an import-export enterprise covers various stages, such as conducting market research, complying with legal and regulatory requirements, product selection, establishing relations with suppliers and buyers, managing logistics and transportation, financial planning, developing a market entry strategy, managing risks and ensuring compliance with documentation. It is determined that in order to maintain Ukraine’s position as a leader in the export of food products, it is necessary to stimulate production and export. At the same time, it is important to respond in a timely manner to today’s challenges, which require the search for effective and efficient tools and mechanisms for harmonizing the goals of national and world politics. Despite the difficult production and export conditions that arise as a result of military aggression, Ukraine continues to maintain and strengthen its position on the world market, adhering to the rules of international trade, minimizing risks and building effective logistics to defend national interests at the global level.