STRATEGIES FOR PERSONNEL PROMOTION IN INTERNATIONAL BUSINESS (EXPERIENCE OF UKRAINIAN ENTERPRISES IN POLAND)

The article discusses the strategies of personnel promotion in the context of international business on the example of the experience of Ukrainian enterprises operating in Poland after the outbreak of war in Ukraine. Attention is paid to the impact of digital technologies on human resources management and the use of multicultural approaches to adapt employees. Practical cases of leading Ukrainian companies, such as SoftServe, Nova Poshta, Lifecell, and their approaches to implementing adaptation, retraining, and employee motivation programs are studied. Particular emphasis is placed on the use of digital HRM systems to develop career prospects and reduce staff turnover. The role of intercultural trainings in increasing team productivity and adapting employees to new working conditions in Poland is considered. The article provides a detailed analysis of corporate training and coaching programs and assesses the impact of internal employee mobility on organizational performance.