Investigation of Vital Success Factors of Athletic Event Management: A Case Study of Greece

Abstract The purpose of this study was to investigate the vital success factors of athletic event management in a case study of Greece. The study also examined the effect of events planning on the success of athletic events management to establish the influence of marketing and promotion techniques on the success of athletic events management and examine the effect of sponsorship packages on the success of athletic events management. Through a quantitative research approach, data was collected using a questionnaire with 270 organizers and other agents to gain insights into the critical elements that contribute to successful athletic events. The results demonstrate a strong positive relationship between event planning and the success of athletic events, emphasizing the significance of thorough planning, coordination, and budgeting. Effective marketing and promotion strategies are shown to enhance event visibility and audience engagement, highlighting the importance of well-executed promotional activities. Sponsorship packages were found to significantly contribute to the financial stability of event management and attract top-tier athletes, suggesting their pivotal role in the success of athletic events. Furthermore, the outcomes of a successful athletic event, including positive economic impact, profitability, environmental sustainability, increased employment opportunities, and a supportive future event base, were identified. These findings provide valuable insights for event planners, sponsors, and stakeholders, ultimately contributing to the enhancement of athletic event management in Greece and beyond.