The impact of metaverse on modern marketing trends: showcase global experiences of fashion brands

There is an expectation that the Metaverse will change the marketing, as much as social media did before. The study aims to try to understand the potential impact of Metaverse on the field of marketing, by presenting the global experiences of fashion brands. The study found that Metaverse has a great importance in the field of brand marketing in order to enhance its competitiveness and distinction, because it contains immersive technologies and applications that can be employed in modern marketing.