Unearthing the interplay between key review components and sales in the white goods realm: the vitality of buzz marketing
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Authors
- Amandeep Dhaliwal (ORCID: https://orcid.org/0000-0002-6545-1449)
- Praveen Kumar Pandey (ORCID: https://orcid.org/0000-0001-7932-5585)
- Prashant Kumar Pandey (ORCID: https://orcid.org/0000-0003-2450-1304)
Publication Details
- Journal
- International Journal of Services Economics and Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijsem.2025.10070642
- Primary Topic
- Marketing and Advertising Strategies
- Type
- article
- Field-Weighted Citation Impact
- 0.00