THE RISE OF DIGITAL MARKETING AND CHANGING MARKETING MINDSET

We are living in a digital age. To connect their lives these days, the great majority of people use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others. As a result, in the digital age, producers and manufacturers primarily rely on social media platforms to contact customers with their innovative goods and services. Consequently, social media marketing has become more and more well-liked as a cutting-edge approach for companies to advertise their goods and services, interact with potential customers, and build brand awareness. The current study focuses on examining the mediating function of various social media platforms which they are performing now days to pique customer’s attention. The analysis of social media marketing in relation to traditional marketing strategies and promotion strategies is another objective of this research. This study will help readers decide if social media is the best marketing tool available or if there are other choices. Relying too much on social media for marketing purposes without carefully weighing the benefits and drawbacks is not always a good idea. In drafting this paper, the authors employed both qualitative and descriptive methodologies. In contrast to other platforms, social media marketing platform research will be compared in this study, which will also offer advice and insights into how different marketers could select the ideal marketing platform for this stage of the industrial revolution, 4.O. The main finding of this study indicates that appropriate use limits and some of their adverse effects should be promoted. The authors of this study recommend that, whether using traditional or social media platforms, everyone's primary goal should be to use them for beneficial purposes.