Development of communication systems and technologies in logistics of marketplaces

The rapid development of information technology and communication systems has affected all areas of business, especially in marketing and logistics. Modern marketplaces have become an integral part of a person's daily life. Several main types of marketplace logistics communication systems are considered: tracking systems, data exchange, warehouse management, routing, operational communication systems with customers, integration platforms, cloud technologies with mobile applications, artificial intelligence technologies, and blockchain technologies. Their brief characteristics are given, trends in the development of communication tools for effective transport logistics are identified and outlined, and examples of the use and development of marketing communicators are given. Complex factors of logistics development have been identified. It is the modern trends of electronic commerce that have given a significant impetus to the development of logistics. Transportation efficiency makes it possible to increase the competitiveness of trade organizations, reduce logistics costs and provide benefits to customers. Further trends in the development of communication systems and technologies are reflected, which have a significant impact on logistics efficiency, cost optimization and lower prices for goods.