Pragmatic peculiarities of company’s elevator pitch as a genre of business communication

The study is devoted to the linguopragmatic analysis of the company’s elevator pitch as one of the efficient genres of business communication, which is gaining great public interest in the modern business environment. Despite the wide practical implementation, the scientific comprehension of elevator pitch, especially from the point of view of pragmalinguistics, which studies language in the context of its efficient usage, remains insufficient. Elevator pitch is considered not just as a structured speech, but as a complex pragmatic tool that requires from the speaker a clear understanding of the essence of the sentence, as well as the ability to adapt to the context and expectations of the audience to achieve the communicative goals set in the conditions of limited time. The study draws on the theoretical provisions of pragmatics, the theory of speech acts, communicative strategies and the concept of linguistic adaptation, demonstrating how the choice of linguistic means and speech construction relate to the speaker's intentions and the listener's expectations. The research emphasizes the importance of developing communicative competence for successful application of the elevator pitch in modern business practice.