Impact Of Destination Image And Tourist Experience On Revisit Intention Halal Tourism: A Study Of Al-Jabbar Mosque, Bandung

Introduction/Main Objectives: This research is based on the phenomenon of viral mosque in Indonesia, namely the Al-Jabbar Mosque in Bandung. The mosque has become a tourist attraction for the city of Bandung with beautiful architecture and has its own uniqueness compared to other mosques. This research was conducted with the aim of examining how destination image and tourist experience in influencing revisit intention halal destination at the Al-Jabbar Mosque in Bandung City. The method used in this research is quantitative method with descriptive and verification approaches. The sampling technique was carried out by probability sampling method, more precisely simple random sampling of the population who were visitors to the Al-Jabbar Mosque in Bandung City. This research is a pilot research conducted and in the future the results of this research can be implemented in practically increasing the revisit intention of halal tourism in Bandung City and further developed to a wider scale. The results showed that the destination image, tourist experience and revisit intention variables were categorized as good. Based on the results of the determination test, it is found that destination image has an effect of 16.4% on revisit intention, tourist experience has an effect of 59.9% on revisit intention, destination image and tourist experience have an effect of 60.7% on revisit intention.