The intention to use short videos for health information among Chinese adults: Based on the technology acceptance model

Perceived usefulness, ease of use, trust, and perceived interactivity emerged as strong predictors of usage intention, with attitude serving as a mediating factor in the relationship between trust, perceived interactivity, and usage intention. These findings highlight the importance of creating authoritative, user-friendly, and engaging content of short videos to enhance health information dissemination effectiveness and credibility.