Strategic Prioritization for Sustainable Development in the Logistics Industry: A FAHP-NFAD Approach

The development of sustainable strategies in the logistics industry is becoming increasingly important due to environmental, economic, and social pressures. This study aims to identify and rank sustainable strategic options in the logistics industry, thereby providing priorities and a hierarchical structure to support the decision-making process. The system of sustainable strategic options is built on the theory of three core factors. The Fuzzy Analytic Hierarchy Process and Neutral Fuzzy Axiom Design method is applied to evaluate and rank these options, helping to clarify the relationships and priorities between strategies. The results indicate that strategies such as optimizing green processes, training human resources in green technology, investing in technological innovation, and strengthening cooperation with green partners are the most effective options for the logistics industry. Strategies related to government support, cost optimization, and meeting consumers’ green needs play an important role in the hierarchical structure. This study provides practical recommendations for government agencies and businesses, contributing to promoting sustainable development in green logistics.