Public service sentiment in Australian digital communities on Reddit and Whirlpool during the COVID-19 pandemic

This paper explores the role of digitally networked local communities on the platforms Reddit and Whirlpool in helping citizens navigate and understand Australian public services during the beginning of the COVID-19 pandemic. The study incorporates an analysis of six location-based Australian subreddits and nine discussion forums on the platform Whirlpool. An inductive content analysis on a dataset of 14,000 posts and comments collected across February to April of 2020 was conducted resulting in a dataset of 2012 posts that mentioned public services. Following this, a bipartite network analysis combined with a sentiment analysis was employed. The findings highlight how localised online spaces work as peer-to-peer information aggregates that curate and make visible citizen understandings of Australian public services. This research contributes an understanding of how online communities intersect with urban and regional localities and the implications of these spaces for civic engagement and access to support during times of crisis.

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Publication Details

Journal
Media International Australia
Published
2025-04-15
DOI
https://doi.org/10.1177/1329878x251332657
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00

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article

Public service sentiment in Australian digital communities on Reddit and Whirlpool during the COVID-19 pandemic

Brady Robards, Steven Roberts, Ben Lyall, Verity Trott et al.
Media International Australia
Social Media and Politics
article

Public service sentiment in Australian digital communities on Reddit and Whirlpool during the COVID-19 pandemic

Brady Robards, Steven Roberts, Ben Lyall, Verity Trott, Callum Jones
article en

Abstract

This paper explores the role of digitally networked local communities on the platforms Reddit and Whirlpool in helping citizens navigate and understand Australian public services during the beginning of the COVID-19 pandemic. The study incorporates an analysis of six location-based Australian subreddits and nine discussion forums on the platform Whirlpool. An inductive content analysis on a dataset of 14,000 posts and comments collected across February to April of 2020 was conducted resulting in a dataset of 2012 posts that mentioned public services. Following this, a bipartite network analysis combined with a sentiment analysis was employed. The findings highlight how localised online spaces work as peer-to-peer information aggregates that curate and make visible citizen understandings of Australian public services. This research contributes an understanding of how online communities intersect with urban and regional localities and the implications of these spaces for civic engagement and access to support during times of crisis.

Media International Australia
Australian Regenerative Medicine Institute (AU), MIT University (MK), Monash University (AU), RMIT University (AU)
Department of the Prime Minister and Cabinet
Openalex Percentile: Top 91%
Social Media and Politics
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