Sentiment Analysis of Professional Social Network Like Linkedin Using Textblob
In the evolving landscape of professional social networks, LinkedIn represents a robust ecosystem for professional interactions, content sharing, and career-oriented networking. This research employs a structured sentiment analysis pipeline utilizing the TextBlob library to classify user-generated content-such as posts, comments, and recommendations-into positive, negative, and neutral sentiments. By analyzing the polarity and subjectivity of user interactions, the study aims to identify patterns in professional engagement and connection strategies. The analysis investigates two key hypotheses: (1) Professionals' connection strategies on LinkedIn are predominantly driven by career-oriented motivations, reflecting intentional rather than random networking behaviors; and (2) the type, frequency, and sentiment of shared content are significantly influenced by factors such as a professional's seniority level, career stage, and industry sector. The methodology integrates data preprocessing, sentiment analysis, and result visualization to generate actionable insights into professional interactions on this dynamic platform. This study enhances the understanding of LinkedIn's role in shaping professional identity and engagement, providing implications for network optimization and content strategy development. The findings align with broader research on professional social network analysis, such as the work by Boyd and Ellison (2007), underscoring the evolution of online professional interactions in the digital age.
Authors
- Prasant Kumar Dash
- T. P. Singh (ORCID: https://orcid.org/0000-0002-9375-3495)
- Preety Singh (ORCID: https://orcid.org/0000-0002-6885-1376)
- Bichitrananda Behera (ORCID: https://orcid.org/0000-0002-9362-7691)
- Aniket Kumar
- Tarun Kumar Gope
Institutions
- Vivekananda Global University (IN)
Publication Details
- Published
- 2024-12-20
- DOI
- https://doi.org/10.1109/ised63599.2024.10956862
- Primary Topic
- Advanced Text Analysis Techniques
- Type
- article
- Field-Weighted Citation Impact
- 0.00