Indonesia’s Thriving Film Industry: Horror & Drama Lead, but Can Innovation Outlast Saturation?

The condition of the post-COVID-19 Indonesian film industry, particularly from 2022 to 2023, shows that the horror and drama genres dominate the number of viewers. For future business progress, will investors or production houses continue to choose these two genres, or will they take other steps in the future? Predictive analytics can minimize the risk of films flopping, making it easier to foresee potential losses in non-horror and non-drama genres. This study leverages Indonesian film data (2022-2023) to predict film industry trends over the next one to two years. By analyzing this data, we aim to identify genres with enduring popularity and assess the need for innovation in genre selection. Secondary data from FilmIndonesia.or.id consisting of titles, genre, director, release dates, and number of viewers. Tableau application is used as an analytical tool. The forecasting method from the menu in Tableau is used to predict the film’s condition in the future. The Indonesian film industry shows no signs of slowing down, attracting large audiences across genres. Horror and drama continue to reign supreme, with dramas offering consistent returns and horror experiencing a potential boom – though saturation threatens its long-term viability. Innovation approaches should be applied to stay stable or increase, exploring fresh genres and developing unique storylines. Sequels in either genre remain viable, but compelling narratives are essential to captivate viewers.