Applying the Unified Theory of Acceptance and Use of Technology to Ride-Hailing Services in Indonesia: The Role of Social Influence

This study investigates the moderating effect of age on the relationships between critical constructs of the Unified Theory of Acceptance and Use of Technology (UTAUT) in the context of ride-hailing services in Surabaya, Indonesia. The research employs a quantitative approach, utilizing structural equation modeling (SEM) to analyze data collected from 245 ride-hailing users, categorized into two age groups: young ($\lt46$ years) and old ($\geq 46$ years). The findings reveal that age significantly moderates the relationship between social influence and behavioral intention, making the effect more substantial for older users. Contrary to expectations, age does not moderate the relationships between performance expectancy and behavioral intention, effort expectancy and behavioral intention, or facilitating conditions and use behavior. The study also confirms the direct positive effects of UTAUT constructs on behavioral intention and use behavior in the ride-hailing context. These results contribute to the growing literature on technology acceptance in the transportation sector and offer valuable insights for ride-hailing service providers and policymakers. By elucidating age-specific factors influencing ride-hailing adoption, this research provides a foundation for developing more inclusive and practical strategies to promote ride-hailing services across diverse age demographics in urban settings.