Cultural Diplomacy and Trust‐Building: Keys to Ethnic Conflict Resolution in Kosovo and the Western Balkans

ABSTRACT This research investigates the impact of political values and trust‐building on ethnic conflict resolution in Kosovo, whereas emphasizing the pivotal role of cultural diplomacy in achieving peace. It underscores the significance of political trust in the historically distrustful Western Balkans, particularly between Kosovo and Serbia. Through empirical data, the study delves into how political values and trust are fundamental for peacebuilding in a region marked by a tumultuous past and dwindling trust in public institutions. The findings suggest that nurturing political values and trust can foster cohesion among communities and fortify their ties to their homeland. Highlighting cultural diplomacy alongside trust‐building as indispensable for peacebuilding, the research emphasizes the necessity of democracy in effectively employing soft power tools. By addressing this critical knowledge gap, the study offers original insights into this vital field of study.