Embracing Sustainability in the Sharing Economy: An Analytical Dive into Latin American Entrepreneurship

Objectives: This study aims to explore the challenges and opportunities of sustainability within the sharing economy (SE) model in the post-pandemic Latin American business landscape. It focuses on identifying how companies adopting sustainable practices can contribute to the region’s sustainable development. Methodology: Following the PRISMA reporting guidelines, a systematic literature review was conducted to uncover the current state of research at the intersection of SE and sustainable development in Latin America. This approach highlighted the scarcity of focused studies and set the groundwork for further empirical research. Results: The findings reveal a significant gap in the literature regarding SE entrepreneurship’s role in sustainable development in Latin America. Despite the challenges related to informality and uncertainty, enterprises prioritizing sustainable practices within the SE model show strong potential for impactful growth. The proposed growth model emphasizes the synergy between sustainable thinking and Industry 4.0, fostering resource efficiency and competitive advantage. Originality/Value: This study makes a unique contribution by focusing on the underexplored area of SE and sustainability in Latin America, presenting a novel growth model that integrates Industry 4.0 with sustainability principles. Practical Implications: The findings suggest that adopting sustainable SE models can assist Latin American entrepreneurs and businesses in overcoming post-pandemic challenges while aligning with Sustainable Development Goal (SDG) 12, leading to more resilient business models. Social Implications: This study underscores the potential positive social impact of adopting sustainable SE models in Latin America by promoting a more inclusive and collaborative economy to drive regional sustainable development.