Does Gratitude Satisfice?

Our emotion plays a crucial role in evaluating and choosing a suitable alternative, though they may not be rational. Experimental studies on Gratitude show that the feeling of Gratitude has its own bias in decision-making. The influence of Gratitude on evaluating alternatives, related to maximizing tendency, is explored in this paper by studying the students’ decision-making process (n = 157 and n =126) through two studies. We found that Gratitude does influence ‘maximizing tendency.’ We found a logarithmic relationship between Gratitude and that ‘maximizing tendency.’ The results have been discussed, followed by future research directions.