LINGUISTIC AND CULTURAL ASPECTS OF ENGLISH-SPEAKING COMMUNICATION

Globalization processes in society and the development of intercultural contacts have contributed to the study of linguistic and cultural peculiarities of communication. Each culture has its own language picture of the world, which is reflected in the language. There are many national peculiarities of language etiquette. Thus, determining the main aspects of communication in intercultural interaction is an urgent and priority task. The communication between people from different cultures requires familiarization with cultural norms and rules of verbal behavior. The study analyzes the English-language phrases that can be misinterpreted by the Ukrainians because they contain the aspects of mentality and elements of cultural behavior. Firstly, we analyzed the cultural specifics of the greeting, as the English version can contain not only the words that are not always clear to the Ukrainians, but also the questions that do not require the answer. Secondly, we dealt with the phrases that have the national and cultural specificity. They cannot be translated literally and their understanding is impossible without the awareness of the language accuracy. Thirdly, the phrases in the form of invitations that generally do not require any action but are an element of etiquette have been explained. This group is the most difficult, as it does not imply what it names. intercultural communication may not take place in this situation due to the lack of the information about the national specifics. The analysis of the research material has shown that intercultural communication is impossible without studying the national aspects and communication etiquette. The elements of communication can often be semantically empty and uninformative, they are nevertheless very revealing in determining the relationship between communicators. In this regard, the knowledge of the basic principles of language and cultural studies will help understand the native English speakers.