RESEARCH ON THE APPLICATION OF THE AIDA MODEL IN INTERNAL COMMUNICATION AT TAN TRAO UNIVERSITY

The article focuses on researching the application of the AIDA model (Attention, Interest, Desire, Action) in the internal communication strategy at Tan Trao University. The AIDA model has been proven to be an effective tool in marketing and communication, but its application in the educational environment is still limited. Through an analysis of the current internal communication practices at the university, the study identifies the limitations and proposes solutions for improvement based on each stage of the AIDA model. These solutions not only enhance the effectiveness of information dissemination but also promote engagement and a sense of unity among staff, faculty, employees, and students at the university.