When the Red Meets the Intangible Cultural Heritage: Zhejiang Cultural Freshmen—Research on the Integration of Zhejiang Red Revolutionary Culture and Intangible Cultural Heritage

研究聚焦于浙江红色革命文化与非物质文化遗产的融合问题，通过文献研究、问卷调查和田野调查等方法，深入剖析了受众对两者融合的认知。调研发现，大多数受访者对红色革命文化的非遗呈现持积极态度，但融合过程中仍面临非遗活态传承阻滞、革命记忆载体弱化等现实困境。为此，研究提出了推动非遗技艺现代化、整合红色资源构建全域叙事网络、革新博物馆展陈逻辑等对策与建议，旨在实现红色革命文化与非遗的创造性转化和创新性发展。This study focuses on the integration of Zhejiang red revolutionary culture and intangible cultural heritage. Through literature research, questionnaire survey and field survey, the paper deeply analyzes the cognition of the audience on the integration of the two. The survey found that most of the respondents held a positive attitude towards the intangible cultural heritage of the red revolutionary culture, but in the process of integration, they were still faced with practical difficulties such as the living inheritance block of the intangible cultural heritage and the weakening of the carrier of revolutionary memory. To this end, this study puts forward countermeasures and suggestions on promoting the modernization of intangible cultural heritage skills, integrating red resources to build a whole-region narrative network, and innovating the exhibition logic of the museum, aiming to realize the creative transformation and innovative development of red revolutionary culture and intangible cultural heritage.