Language Use in Modern Social Media: New Words and Simple Vocabulary

Improving and developing the culture of using the Kazakh language is a task not only for linguists, but also for people who use their native language, including teachers in the field of education, as well as representatives of the media. Because the mass media have a great influence on the use of language in society. At the same time, special attention should be paid to the culture and vocabulary of language use in social networks, which have a special impact on the consciousness of society. The culture of language consists of many scientific and practical issues, but there are no negative consequences. It is also necessary not only to identify errors, but also to observe the language norms established in accordance with the language system. Today we see a lot of rude comments and offensive expressions in the media. The symbol of culture is that people talk to each other with love and good intentions in communication, considering language as an aesthetic tool.Today, the number of social media users is increasing. In the developed world of technology, the use of borrowed words and terms is also growing. This article provides a comprehensive analysis on the use of vocabulary in social media. At the same time, using specific examples from the Instagram network, which is widely used by the middle generation and young people, simple vocabulary is analyzed: rude elements, jargon, euphemisms, dialects and barbarisms.