Adopting Social Media Influencers in Boutique Hotel Marketing: A Case Study
Opinions posted by popular social media influencers (SMI) impose significant influences on brand equity and subsequent purchases. From the in-depth interview with Hotel A, the current practices between the hotel and SMI were explored. It provides a useful background for developing effective instruments for the next stage of study.
Authors
- Norman Au (ORCID: https://orcid.org/0000-0003-0467-5155)
- Hyejo Hailey Shin (ORCID: https://orcid.org/0000-0002-8273-9719)
Institutions
- Hong Kong Polytechnic University (HK)
Publication Details
- Journal
- International Conference on Tourism Research
- Published
- 2025-04-14
- DOI
- https://doi.org/10.34190/ictr.8.1.3407
- Citations
- 1
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 4.20