Meal-sharing economy and utilitarian motives effect on attitude and behavioral intention based on SOR Model

Despite endless needs, insufficiency of resources requires efficient use of resources. Using resources efficiently and focusing on sustainability has led to the emergence of new economic models. The sharing economy is a system that aims for individuals or businesses to use scarce resources more effectively by sharing resources. In the research, the effects of the meal-sharing economy and utilitarian motives on attitudes toward the meal-sharing economy and intention to participate in the meal-sharing economy were examined within the framework of the Stimulus-Organism-Response (SOR) model. The data were obtained by survey method, and face-to-face surveys were conducted with 269 participants. A structural equation model (SEM) was used in the Smart PLS statistical program for data analysis. Accordingly, while gratification of hosting, social interaction, and independency have a significant effect on the attitude toward the meal-sharing economy, the source of cultural capital does not have a significant effect. While economic benefits, reputation, and uniqueness have a significant effect on the attitude toward the meal-sharing economy, convenience has not a significant effect. Also, attitude toward the meal-sharing economy has a significant effect on the intention to participate in the meal-sharing economy. Considering these results, several theoretical and practical implications are suggested in the research.