Plastic Grass, Suburban Dreams: AstroTurf and the Idea of Augmented Nature

This article explores the development of AstroTurf in postwar North America as a case study in "augmented nature," where technologies simulate and redefine elements of the natural world. The plastic substitute for natural grass embodied a broader cultural commitment to suburban lawn aesthetics and exemplified a "break-it-and-fix-it" approach to ecological challenges. By analyzing AstroTurf's marketing-particularly its showcase at Montreal's Expo '67-the article introduces the concept of augmented nature and examines its role in reshaping mid-century understandings of nature, technology, and environmental problem-solving. In so doing, it offers new insights into the cultural significance of domestic green spaces, aesthetic ideals, and the role of synthetic materials in manipulating perceptions of the natural world.

Authors

Publication Details

Journal
Technology and Culture
Published
2025-04-01
DOI
https://doi.org/10.1353/tech.2025.a956852
Primary Topic
American Environmental and Regional History
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Plastic Grass, Suburban Dreams: AstroTurf and the Idea of Augmented Nature

Jessica van Horssen
Technology and Culture
American Environmental and Regional History
article

Plastic Grass, Suburban Dreams: AstroTurf and the Idea of Augmented Nature

Jessica van Horssen
article en

Abstract

This article explores the development of AstroTurf in postwar North America as a case study in "augmented nature," where technologies simulate and redefine elements of the natural world. The plastic substitute for natural grass embodied a broader cultural commitment to suburban lawn aesthetics and exemplified a "break-it-and-fix-it" approach to ecological challenges. By analyzing AstroTurf's marketing-particularly its showcase at Montreal's Expo '67-the article introduces the concept of augmented nature and examines its role in reshaping mid-century understandings of nature, technology, and environmental problem-solving. In so doing, it offers new insights into the cultural significance of domestic green spaces, aesthetic ideals, and the role of synthetic materials in manipulating perceptions of the natural world.

Technology and CultureVol. 66(2)
Life in Land
Openalex Percentile: Top 89%
American Environmental and Regional History
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.