AN IMPACT OF CSR ACTIVITIES AT SHANTHI GEAR LIMITED AT COIMBATORE CITY

Corporate Social Responsibility (CSR) has become an integral part of business strategy for organizations striving to make a positive social and environmental impact.This study focuses on evaluating the impact of CSR initiatives undertaken by Shanthi Gears Limited, a prominent gear manufacturing company based in Coimbatore City.The research explores the various CSR programs implemented by the company, including initiatives in education, health, environment, and community development.Through primary and secondary data collection, the study assesses the awareness, effectiveness, and benefits of these activities among local stakeholders, including employees, beneficiaries, and community members.The findings reveal that Shanthi Gears Limited has actively contributed to sustainable development in the region, enhancing its corporate image and strengthening community relations.The study concludes by highlighting the importance of aligning CSR efforts with community needs to achieve long-term social impact and business sustainability.