A STUDY ON EXPORTS OF SPICES AND CHALLENGES FACED BY EXPORTERS WITH REFERENCE TO COIMBATORE CITY

Indian spices have much popularity for their taste and flavour in both domestic and foreign markets.The foremost aim of the present study is to disclose the growth and instability under area, production, yield, export volume and value of selected spices in India.Composition and direction of trade and projection of quantity export of selected spices from India was analysed using Markov Chain.Revealed Comparative advantage was calculated to know the export performance of selected spices in global market.Multiple regression was use to find out the factors influencing export of selected spices from India.Garret's Ranking Technique was used to identify the problems faced by exporters in export of spices from India.The study revealed that cumin (5.40%), coriander (3.16%), turmeric (1.70%), ginger (4.61%), fenugreek (8.70%) and pepper (-3.82%) had significant growth in area during study period (1999-00 to 2017-18).Whereas, chilli (3.64%), cumin (9.97%), coriander (6.63%) turmeric (3.69%), ginger (8.45%) and fenugreek (8.88%) had significant positive growth in production at national level.Export quantity and value of chilli, cumin, coriander, turmeric, ginger, fenugreek and pepper was found significant positive growth.Vietnam was most reliable market for chilli and cumin export, Malaysia was stable market for coriander and turmeric, Saudi Arabia, Sri Lanka and U.S.A were stable markets for ginger, fenugreek and pepper respectively.Export projections of selected spices had shown positive trend.Spice Board of India and other organisations were taken up many promotional initiatives for spice export.Chilli, cumin, coriander, turmeric, ginger and pepper were enjoyed the positive trend of comparative advantage in international market in exports