Carnival and Underage Drinking in Cachoeiro De Itapemirim, Espírito Santo, Brazil

Carnivals in Brazil are vibrant cultural events that often involved widespread alcohol consumption, including among underage. This study explored underage drinking during the annual carnival in Cachoeiro de Itapemirim, Espírito Santo, Brazil, the study sought to answer the research questions; What factors influenced underage drinking during carnival? and how did minors perceive and experience alcohol consumption in this festive environment? It focused on the social, cultural, and environmental factors that contributed to these phenomena. A qualitative research approach was used, data was collected through in-depth interviews with underage. Findings revealed that peer influence, parental attitudes, social acceptance of drinking, and weak law enforcement contributed to underage alcohol consumption during carnival. The study applied Social Learning Theory to explain how minors observed and imitated drinking behaviours in festive environments. The insights gained highlighted the need for stricter enforcement of alcohol regulations, community awareness programs, and culturally sensitive interventions to reduce underage drinking. These findings may contribute to ongoing discussions on public health and policy strategies aimed at mitigating alcohol-related risks among underage in carnival settings.