Intrinsic motivational factors and creative and innovative work behaviour of employees: the mediating effect of creative personality

The study investigates the relationship among intrinsic motivational factors, employee creative behaviour, employee innovative behaviour, and creative personality. This study analysed the mediating effect of creative personality between intrinsic motivational factor with creative and innovative behaviour of IT sector employee. Hypotheses were tested using structural equation modelling. The study found a positive relationship between intrinsic motivational behaviour and creative personality; creative personality and employee creative behaviour; creative personality and innovative behaviour; and intrinsic motivational factor and employee innovative behaviour. The study also found partial mediating effect of creative personality between intrinsic motivational factor and creative behaviour and also innovative behaviour. Findings contribute to new insights to the existing literature by examining the mediating effects of creative personality between intrinsic motivational behaviour, and creative and innovative behaviour of IT sector employees.