The role of rhetorical argumentation in language teaching in the context of cultural and social norms

The article discusses the importance of emphasizing the development of students’ cognitive-argumentative skills, which include the ability to logically reasonably formulate and defend one’s point of view, effectively present ideas and realize speech intents at the oral and written levels. The author seeks to equip students with the skills of critical thinking, discourse analysis and argumentation, taking into account the communication situation as well as social, cultural and ethical norms. Important elements of this process are competencies such as lexico-grammatical and discourse competence, skills in text analysis and argumentative discussion, and the ability to build a logical structure of speech interaction that ensures effective communication in different contexts. The author argues that the competence model of personality of a modern specialist includes the most important aspects of personal potential and professional culture, which, in turn, contributes to the effective performance of tasks in various spheres. Special attention is paid to the formation of students’ logical and critical thinking skills, which allows them to make nonstandard decisions and argumentatively communicate their ideas in the professional environment.