Experience in applying innovative methods of teaching economic theory for generation Z students

This article is dedicated to the analysis and implementation of innovative teaching methods in economic theory aimed at enhancing the educational process’s effectiveness for Generation Z students. The study’s objective is to identify promising directions for modernizing the teaching methods of economic theory for Zoomers, assess their effectiveness, and propose optimal solutions for educators. The main ideas of the study include the integration of interactive technologies, business and role-playing games, the case method, gamification, and digital tools into the educational process. The scientific and practical significance of the study is determined by the need to adapt educational programs to the characteristics and requirements of Generation Z. The relevance of the innovative approach is examined, along with the advantages of new methods and their impact on the quality of education for Zoomers. The research methodology includes an analysis of theoretical approaches to innovative learning, a comparative analysis of traditional and modern methods, and an empirical study based on the experience of implementing innovative teaching methods in economic theory at Turan University. The research findings demonstrate that the use of innovative methods enhances student engagement, improves material retention, and develops practical skills essential for professional activities. The value of the study lies in the scientific justification for incorporating innovative teaching methods into the educational process to prepare more competent specialists ready to meet the challenges of Kazakhstan’s transitional economy. The practical significance of the study lies in the ability to adapt the proposed methods to Generation Z students, considering their unique learning characteristics, and in developing practical recommendations for educators.