Research and Analysis on the "Standing Out from the Crowd" Hits of Music Short Videos on Bilibili in Terms of Viewing Volume—Taking "Zuya Naxi" and "Peng Peng Peng Peng Peng" of Bilibili's Top 100 UP Owners in 2020 and 2022 as Examples

In recent years, a phenomenon has emerged in many works submitted by UP owners on Bilibili—that the viewing volume and the number of likes of one or several videos are far higher than their number of fans and average viewing volume. In this research, two music UP owners meeting the research criteria were selected from the "Annual Top 100 UP Owners" list on Bilibili, and three videos with the highest viewing volume for each were chosen, totaling six videos, aiming to find the commonalities among them.