Minat Mahasiswa Febira Unimuda terhadap Bisnis Digital

Unimuda's vision hopes that its graduates will enter the world of entrepreneurship. This vision really supports the Indonesian government in its efforts to create jobs and reduce unemployment. This research was conducted to obtain an overview of students' interest in the Faculty of Economics, Business and Humanities (Febira), Muhammadiyah Education University (Unimuda) Sorong to pursue digital business when they have completed their education. The sample used was Febira Unimuda Sorong students, 30% (90 respondents) of the total population. The sampling method was carried out using non-probability sampling with purposive sampling technique. Interest was measured by distributing questionnaires using a Likert scale (1. strongly disagree; 2. disagree, 3. neutral; 4. agree; 5. strongly agree). The data obtained was analyzed descriptively. The research results showed that of the 22 statement items, 6 of them were in the strongly agree category, the rest were in the agree category. It was concluded that Febira Unimuda Sorong students have a high interest in digital business.

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Publication Details

Journal
REMB Research Economics Management and Business
Published
2025-01-01
DOI
https://doi.org/10.36232/remb.v4i1.1529
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Minat Mahasiswa Febira Unimuda terhadap Bisnis Digital

Nur Afni Khairunisa, Sabaria, Tito Alhazen, Lidya Aprilia Jumroh
REMB Research Economics Management and Business
SMEs Development and Digital Marketing
article

Minat Mahasiswa Febira Unimuda terhadap Bisnis Digital

Nur Afni Khairunisa, Sabaria, Tito Alhazen, Lidya Aprilia Jumroh
article en

Abstract

Unimuda's vision hopes that its graduates will enter the world of entrepreneurship. This vision really supports the Indonesian government in its efforts to create jobs and reduce unemployment. This research was conducted to obtain an overview of students' interest in the Faculty of Economics, Business and Humanities (Febira), Muhammadiyah Education University (Unimuda) Sorong to pursue digital business when they have completed their education. The sample used was Febira Unimuda Sorong students, 30% (90 respondents) of the total population. The sampling method was carried out using non-probability sampling with purposive sampling technique. Interest was measured by distributing questionnaires using a Likert scale (1. strongly disagree; 2. disagree, 3. neutral; 4. agree; 5. strongly agree). The data obtained was analyzed descriptively. The research results showed that of the 22 statement items, 6 of them were in the strongly agree category, the rest were in the agree category. It was concluded that Febira Unimuda Sorong students have a high interest in digital business.

REMB Research Economics Management and BusinessVol. 3(1)
Universitas Muhamadiyah Sorong (ID)
Openalex Percentile: Top 88%
SMEs Development and Digital Marketing
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Minat Mahasiswa Febira Unimuda terhadap Bisnis Digital — Nur Afni Khairunisa, Sabaria, et al. · REMB Research Economics Management and Business (2025) | TGRS Research Map | TGRS