Pengaruh E-commerce Shopee Terhadap Volume Penjualan pada Liga Store Makassar

The purpose of this study is to find out the Influence of Shopee E-Commerce on Sales Volume in the Makassar League. This type of research is associative with a quantitative approach, in the Store League located on Jalan Yusuf Dg. Ngawing No. 9B, Tidung Village, Rappocini District, Makassar City. The research was conducted using a simple linear regression analysis technique. The object of this research is E-Commerce Shopee Liga Store Makassar. The data sources used are primary and secondary data. The data test techniques used as test tools in this study are validity test, realism, normalias test, simple linear regression analysis, partial test (T test), determination coefficient test. The sample used in this study is the customer dishopee of the Liga Store. The overall results of the study show that Shopee E-Commerce has a significant effect on Sales Volume in the Liga Store.

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Publication Details

Journal
Profit Jurnal Manajemen Bisnis dan Akuntansi
Published
2024-09-04
DOI
https://doi.org/10.58192/profit.v3i4.2531
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
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article

Pengaruh E-commerce Shopee Terhadap Volume Penjualan pada Liga Store Makassar

Abdi Akbar, Burhanuddin Burhanuddin, Anwar Ramli, Ahmad Kalamullah et al.
1 links
Profit Jurnal Manajemen Bisnis dan Akuntansi
Consumer Behavior and Marketing Influence
article

Pengaruh E-commerce Shopee Terhadap Volume Penjualan pada Liga Store Makassar

Abdi Akbar, Burhanuddin Burhanuddin, Anwar Ramli, Ahmad Kalamullah, Ilham Wardhana Haeruddin
article en

Abstract

The purpose of this study is to find out the Influence of Shopee E-Commerce on Sales Volume in the Makassar League. This type of research is associative with a quantitative approach, in the Store League located on Jalan Yusuf Dg. Ngawing No. 9B, Tidung Village, Rappocini District, Makassar City. The research was conducted using a simple linear regression analysis technique. The object of this research is E-Commerce Shopee Liga Store Makassar. The data sources used are primary and secondary data. The data test techniques used as test tools in this study are validity test, realism, normalias test, simple linear regression analysis, partial test (T test), determination coefficient test. The sample used in this study is the customer dishopee of the Liga Store. The overall results of the study show that Shopee E-Commerce has a significant effect on Sales Volume in the Liga Store.

Profit Jurnal Manajemen Bisnis dan AkuntansiVol. 3(4)
State University of Makassar (ID)
Openalex Percentile: Top 59%
Consumer Behavior and Marketing Influence
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Pengaruh E-commerce Shopee Terhadap Volume Penjualan pada Liga Store Makassar — Abdi Akbar, Burhanuddin Burhanuddin, et al. · Profit Jurnal Manajemen Bisnis dan Akuntansi (2024) | TGRS Research Map | TGRS