Research on the Stage Art Expression of the Opening Ceremony of Large Sports Events: A Case Study of the Beijing Winter Olympics

As a significant global sporting event commanding worldwide attention, the Winter Olympics functions as a crucial platform for nations to project their national images and convey their cultural legacies to the international arena. The 2022 Beijing Winter Olympics, themed "Together for a Shared Future", emphasized multi-dimensional cross-border exchanges in culture, art, and technology, integrating diverse aesthetic experiences such as oriental poetic aesthetics, national aesthetics, and emotional aesthetics. It amalgamated stage media with digital imagery, graphic representations, and audio - visual instruments among other media forms, to produce a spectacular audiovisual extravaganza. Through the coordinated resonance of the full-media matrix, it effectively narrated the Chinese story and propagated the Olympic spirit. This paper takes the 2022 Beijing Winter Olympics as a case study and employs methods including literature review, case analysis, and video - image observation. Drawing on theories from disciplines such as aesthetics, art research, communication studies, and sports science, it conducts a systematic exploration of the stage art expressions in the opening ceremonies of large-scale sports events from three perspectives: narrative aesthetics, media convergence, and Olympic hosting concepts. The objective is to probe into the digital development trajectory of the Olympic stage in the new era.