Innovation and Practice of Tourism Consumer Behavior Course Based on Event View

With the further development of the tourism market, people's longing for a better life is becoming stronger, and the importance and necessity of tourism activities in people's lives are becoming increasingly prominent. Teaching and scientific research related to tourism consumption behavior are becoming more urgent. As a core course for undergraduate students majoring in tourism management, Tourism Consumer Behavior mainly introduces individual psychological factors and external environmental factors that affect tourism consumer behavior, as well as tourism decision-making and experience, based on the basic theory of tourism consumer behavior. So it is imperative to further innovate and reform its teaching to better serve the analysis and resolution of problems in actual tourism activities. Therefore, based on personal teaching experience and insights, this article proposes an innovative and practical curriculum plan based on the event-based approach to address the problems in the teaching of tourism consumer behavior courses. By reconstructing teaching content, reforming teaching methods, and strengthening practical activities, this study aims to improve the effectiveness of curriculum teaching, cultivate students' practical abilities and innovative spirit, and provide useful references for curriculum teaching reform.