Research on the Reorganization Mechanism of Small Farmers in the Development of E-Commerce Industry - Take C Town, Cao County, Heze City, as an Example

This study focuses on the impact of e-commerce industry on the re-organization of rural small farmers and its role in rural revitalization. Since the 19th National Congress of the Communist Party of China, the national attention to the construction of new countryside has promoted the rapid development of e-commerce industry in rural areas, bringing new challenges and opportunities to small farmers. Firstly, this paper reviews the literature of the study of "Taobao Village", and discusses its formation process, mechanism, social influence, spatial distribution pattern and influencing factors. Then, taking the development of e-commerce industry in C Town, Cao County, Heze City, Shandong Province as an example, this paper analyzes the reorganization mechanism of small farmers in the development of e-commerce industry, including four dimensions of industrial chain division and cooperation, resource integration, competition and cooperation, and acquaintance relationship. The study found that the development of the e-commerce industry has promoted the reorganization of small farmers, improved the market competitiveness through industrial chain integration, resource sharing and complementary advantages, and provided strong support for rural revitalization.