Research on Agricultural Data-Sharing Strategies from the Perspective of Rural Revitalization

Rural revitalization is important for solving three rural issues, and strengthening the construction of digital informatization equipment and facilities in rural areas and promoting the integration and sharing of agricultural data are important measures and inevitable choices for promoting rural revitalization strategies, realizing agricultural modernization and comprehensively developing rural areas. This study selects rural cooperatives, agricultural product processing enterprises, and local governments as observation objects; combines the background of rural revitalization; and, through the construction of the differential game model, considers the optimal level of digital informatization platform and other facility construction and data-sharing efforts and their respective and overall optimal benefits. Four cases, such as the independent and cooperative decision-making of rural cooperatives and agricultural product processing enterprises under the mechanism of cost sharing and government rewards and penalties, are considered, as are the optimal benefits for each participant and for the whole. The study reveals that (1) the synergistic cooperation model under the government reward and punishment mechanism can increase the overall benefits of agricultural cooperatives and rural enterprises as well as the optimal level of the local government, realizing the Pareto-optimal state; (2) the level of digital infrastructure construction is well improved under government participation and can effectively promote the flow of information, improve production efficiency, and increase the benefits of rural enterprises and agricultural cooperatives, thus realizing the sustainable development of the rural economy. This study provides a theoretical basis and practical support for the construction of digital facilities and agricultural data sharing in rural areas.