Perception Regarding Sustainability Issues in Electronic Consumer Products Among Users.

India’s booming electronics industry is churning out more than just cutting-edge gadgets—it’s also piling up e-waste at an alarming rate. With products becoming outdated faster than ever, the hazardous materials in discarded electronics threaten both people and the planet. Sadly, most e-waste in India is handled by informal, unregulated setups, and clear laws to manage it are missing. This study dives into what everyday consumers think about sustainability in electronics—how aware they are, what they feel, and whether they’re ready to make greener choices. Through surveys and heartfelt interviews, we uncover how factors like age, income, and education shape people’s understanding of issues like eco-friendly designs, recycling, and the environmental toll of their purchases. We also spotlight how some companies are stepping up with repairable, energy-saving devices and take-back programs, but success hinges on whether consumers are on board. Ultimately, this research calls for teamwork—between people, businesses, and policymakers—to build a more sustainable future for electronics in India.