Pathways to Promote Rural Endogenous Development through Sharing Economy in the Context of Confucianism

In the new journey of Chinese modernization, leveraging the sharing economy to foster new technologies, industries, and models, thereby promoting rural revitalization and narrowing the urban-rural development gap, is a crucial measure to stimulate the development potential of rural areas. This paper employs qualitative and theoretical analyses to examine the challenges faced in promoting endogenous green development through the sharing economy in rural areas. Subsequently, guided by Confucianism, it proposes corresponding countermeasures in terms of farmers' subjective awareness, rural resource allocation, and the creation of a cultural environment in rural areas, aiming to harness the endogenous capabilities of the rural sharing economy and achieve genuine endogenous green development.