Building a Marketing Approach Based on The Concept of "Her Economy" With Women as the Main Consumer Group - Take Lululemon and Inside and Outside as An Example

The "her economy" phenomenon has been formed in the current market environment, and female consumers have become an important force driving economic growth. This paper aims to discuss how to effectively attract and serve this group through marketing strategies, taking Lululemon and Inside-Out as case studies for in-depth analysis and further analyzing the key elements of building a "she economy" marketing model, including precise brand positioning, innovative product strategies, diversified communication means, and effective customer relationship maintenance. Effective customer relationship maintenance. The article concludes with a series of strategic recommendations to help companies better understand and meet female consumers' needs and realize their brands' long-term development.