A Comparative Study on Crm and Scm Integration in Managing Customer and Supplier Expectations: a Case of D-mart and Swiggy Instamart

This study compares CRM and SCM integration in D-Mart and Swiggy Instamart. It explores how both firms manage customer and supplier expectations effectively. The research highlights key differences in strategies, systems, and outcomes. Findings offer insights into improving coordination, satisfaction, and operational efficiency.

Authors

Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2025-04-15
DOI
https://doi.org/10.36948/ijfmr.2025.v07i02.41689
Primary Topic
Quality and Supply Management
Type
article
Field-Weighted Citation Impact
0.00
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article

A Comparative Study on Crm and Scm Integration in Managing Customer and Supplier Expectations: a Case of D-mart and Swiggy Instamart

A. S. Narasimha Murthy
International Journal For Multidisciplinary Research
Quality and Supply Management
article

A Comparative Study on Crm and Scm Integration in Managing Customer and Supplier Expectations: a Case of D-mart and Swiggy Instamart

A. S. Narasimha Murthy
article en

Abstract

This study compares CRM and SCM integration in D-Mart and Swiggy Instamart. It explores how both firms manage customer and supplier expectations effectively. The research highlights key differences in strategies, systems, and outcomes. Findings offer insights into improving coordination, satisfaction, and operational efficiency.

International Journal For Multidisciplinary ResearchVol. 7(2)
Openalex Percentile: Top 89%
Quality and Supply Management
DOIOpen Access PDFOpenAlex
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A Comparative Study on Crm and Scm Integration in Managing Customer and Supplier Expectations: a Case of D-mart and Swiggy Instamart — A. S. Narasimha Murthy · International Journal For Multidisciplinary Research (2025) | TGRS Research Map | TGRS