Enerchainability in Agriculture Supply Chain: Examining the adoption of Blockchain and its Energy Efficiency from Farmers’ Perspective

This study investigates factors influencing farmers’ acceptance of blockchain technology within the concept of “enerchainability,” which integrates energy efficiency and blockchain to enhance sustainability in the agriculture supply chain (ASC). It examines how farmers’ awareness, social networks, access to technology, and participation in agricultural training shape their behavioral intention to adopt blockchain. Data were collected through a structured survey focusing on demographic factors, social networks, and supply chain challenges. Results show that social networks, technological resources, and education significantly affect blockchain adoption. Younger, educated farmers are more receptive to the technology, while issues like reduced bargaining power and high production costs act as barriers. The study’s findings, though focused on one region, have global relevance for similar agricultural and technological contexts, offering insights into how blockchain can drive sustainability and energy efficiency. The research provides recommendations for policymakers and stakeholders, emphasizing the importance of farmer education and external support for blockchain adoption in ASC.

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Publication Details

Journal
International Review of Management and Marketing
Published
2025-04-15
DOI
https://doi.org/10.32479/irmm.17792
Primary Topic
Food Waste Reduction and Sustainability
Type
article
Field-Weighted Citation Impact
0.00
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article

Enerchainability in Agriculture Supply Chain: Examining the adoption of Blockchain and its Energy Efficiency from Farmers’ Perspective

Brintha Rajendran, M. Babu, V. Anandhabalaji
International Review of Management and Marketing
Food Waste Reduction and Sustainability
article

Enerchainability in Agriculture Supply Chain: Examining the adoption of Blockchain and its Energy Efficiency from Farmers’ Perspective

Brintha Rajendran, M. Babu, V. Anandhabalaji
article en

Abstract

This study investigates factors influencing farmers’ acceptance of blockchain technology within the concept of “enerchainability,” which integrates energy efficiency and blockchain to enhance sustainability in the agriculture supply chain (ASC). It examines how farmers’ awareness, social networks, access to technology, and participation in agricultural training shape their behavioral intention to adopt blockchain. Data were collected through a structured survey focusing on demographic factors, social networks, and supply chain challenges. Results show that social networks, technological resources, and education significantly affect blockchain adoption. Younger, educated farmers are more receptive to the technology, while issues like reduced bargaining power and high production costs act as barriers. The study’s findings, though focused on one region, have global relevance for similar agricultural and technological contexts, offering insights into how blockchain can drive sustainability and energy efficiency. The research provides recommendations for policymakers and stakeholders, emphasizing the importance of farmer education and external support for blockchain adoption in ASC.

International Review of Management and MarketingVol. 15(3)
Bharathidasan University (IN)
Openalex Percentile: Top 92%
Food Waste Reduction and Sustainability
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